Fabric, a men’s skincare line, encourages men to implement healthy habits into their daily lives starting with a simple skincare regimen. Like all things it comes back to the basics, a daily ritual. Fabric’s signature Duo includes a 2-step skincare routine starting with Honesty Face Wash and Integrity Face Moisturizer. The complete line includes Respect Body Wash, Confidence Deodorant, Patience Shave Cream, and Authenticity After Shave Balm. Fabric’s product names are the traits that make up the fabric of greatness. The guiding principles for not only the product names, but Fabric’s content strategy, and their reason for being.
